Advertising Standards Agency

Since March 2011 the Advertising Standards Agency have responsibility for copy on web site. Good I say. They, along with the Committee Of Advertising Practice say this about Complimentary Therapies and Weight Loss.

"The ASA and CAP are likely to accept that hypnotherapy might be able to help subjects who really want to succeed in controlling food addictions or cravings. Marketers must, however, implicitly or explicitly state that willpower plays a role and should not suggest that achieving that control is easy or guaranteed (Rule 12.8). Marketers should not imply that hypnotherapy alone causes weight loss and nothing in the ad should undermine the need to control calories."

And I agree, weight loss is simple, (Eat Less and Move More) it just is not always easy, I ask my clients to meet me half way, you bring the willpower and I will bring all that I have to offer.

Hypnotherapy is not a miracle cure; for many people it is a great way to regain Eating Control, and to take care of what ever drives you to behave as you do. Give me a call and I will give you an honest answer if Hypnotherapy would be good for you. 0208 647 7441